About the Book

The second, fully revised edition of this guide presents multifaceted, up-to-date and all-inclusive information which will be useful to students. Students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Explores useful basics of problem identification, innovation, idea formation & brainstorming, idea validation, risk assessment, business plan creation, financial planning, startup accounting, sales, fundraising, marketing, launching, crowd funding, and managing a startup.